The surging Indian mobile app market


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India has been recognized as the fastest growing mobile app market in 2018. Indian mobile app downloads and revenue have been surging in both Google’s Android Play Store and Apple’s App Store. India has the most number of mobile app downloads across both platforms according to App Annie, the mobile market data and insights company. The booming mobile market in India can be contributed to a few factors, both macro and micro.

Reasons for expansion

State Initiatives

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Digital India has brought rapid growth for smart phones, mobile phones, and internet users.

The Indian government is ambitiously pursuing its Digital India program. Its vision is to transform India into a digitally empowered society and knowledge economy. They have expanded e-Governance projects and plan to transform the entire ecosystem of public services to information technology. This has caused great advancements in India’s digital profile. In 2018, India’s smartphone users (456 million), mobile phone connections (1.2 billion), and internet users (478 million), all saw sharp increases. 

Affordable data

Secondly, Indian telecom companies have started ‘free unlimited data’ offers. The Indian giant Reliance Jio started a data rush offering 28 GB plus 5 GB of extra data for users who sign up for prime membership, which is a one-time fee of Rs 99 (<$2). Rivals such as Airtel, Idea Cellular, and Vodafone all followed suit. This rapid expansion of broadband services is contributing to the change in consumption habits. The average data usage per subscriber grew 25 times from 62 MB per month in 2014 to 1.6 GB per month in 2017, according to data from the Department of Telecommunications.

Mobile demand

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India’s citizens demand mobile phones and accessible data.

India’s population is entering the Internet age ‘mobile first’. Millions are adopting the internet through their mobile phones, and for many people, it is their first mobile phone. The Indian smartphone market has been growing rapidly. In 2017 it witnessed a healthy 14% annual growth rate. It shipped 124 million units that year making it the fastest growing market globally, firmly remaining the third largest smartphone market. Low-cost smartphone makers are taking large swaths of the market, with Chinese vendors collecting a 53% share. 

This combination of state initiatives, low-cost internet access, and low-cost smartphones lead to an expanding mobile phone market, and subsequently, mobile app market.

Show us the facts

According to the mobile report by the Internet and Mobile Association of India, in 2017, the country’s internet user population was 281 million (expected to reach 500 million in 2018) with 62% being in urban areas. However, the smartphone population itself became greater than 300 million. These numbers surely solidify the ‘mobile first’ trend in India.

India, being the fastest growing of any market, saw a Q1 year over year revenue growth of 41%. Indonesia came in at a distant second with a 24% increase. According to App Annie, India was the number one market globally by combined downloads on iOS and Google Play, ahead of the United States (second), and China (third, iOS only).

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Indian app users spent a collective 50 billion hours in apps.

While the rate of revenue growth is surging, the absolute revenue generated ranks India 29th globally. Sales from mobile apps sit at a modest $47 million. The top spenders globally in Q1 2018 were the US – $3.2 billion, Japan – $2.7 billion, and China – $2.4 billion (iOS only). Clearly, India has a long way to go before ranking top 10 in revenue.

Fortunately, there are even more than market trends that give India the potential to reach much higher revenues in the future. Indian mobile users are avid app users. The average user in India has nearly 80 apps on their phone and accesses over 40 of them each month. Globally, the time spent on apps spiked by 30%, meaning each user spends about 43 days per year in apps.

More facts

In Q4 2017, Indian app users spent a collective 50 billion hours in apps across Google Play, iOS, and third-party Android. The top three apps downloaded in India in the first quarter of 2018 were content and video streaming apps. The top two most popular apps were Netflix and Tinder.

India, being the world’s fastest growing and second largest market, is a major player in the global app economy. The current growth numbers show no signs of slowing down, bringing much excitement to this emerging market. As time moves forward, internet adoption and mobile adoption numbers will only increase. The data initiatives and low-cost smartphones will continue to be drivers for the domestic app economy. As India’s economy develops, user spending will increase as well – something that’s greatly needed for the 29th ranked revenue generator.

 

Sources

New India Digital India

Global App Store Records Shattered Yet Again in Q1 2018

Emerging Markets Led the Top Countries by Downloads in 2017

2017 Retrospective: A Monumental Year for the App Economy

Online learning vs Offline learning


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Onlinе lеаrning iѕ a mеthоd оf dеlivеring еduсаtiоnаl infоrmаtiоn viа thе intеrnеt, inѕtеаd оf in a рhуѕiсаl сlаѕѕrооm. Thеrе аrе numerous options for online lеаrning. They range in ѕсоре frоm ѕimрlе downloadable content tо ѕtruсturеd рrоgrаmmеѕ that include weekly class hours, assignments, аѕѕеѕѕmеnts and certifications.  This form of learning has gained popularity only within the last few years. This is to say online learning is in its infancy with already global adoption numbers. 

Offline learning includes traditional forms of education such as public education, private education, tutoring, or teaching that happens face to face.

Onlinе lеаrning hаѕ ѕtrugglеd tо find ассерtаnсе in асаdеmiс сirсlеѕ. It’ѕ diffеrеnсеs frоm traditional еduсаtiоn hаѕ rаiѕеd ԛuеѕtiоnѕ оvеr thе ѕuрроrt оffеrеd tо ѕtudеntѕ аnd thе mеrit оf thе аwаrd. However, fоr ѕоmе реорlе, аn оnlinе еduсаtiоn won’t work. Thеу might find it hаrd tо mоtivаtе thеmѕеlvеѕ оr diffiсult tо ѕtudу аt hоmе, which is finе. Everyone has their own learning style. Online learning isn’t fоr еvеrуоnе and people should learn in a way that fits them best. We believe traditional education blended with online learning is the best solution overall. Anуоnе thinking аbоut аn оnlinе dеgrее оr соurѕе must соnѕidеr whаt it will rеԛuirе frоm thеm in tеrmѕ оf timе аnd соmmitmеnt.

Pros of Online Learning

Hоwеvеr, if уоu’rе lооking tо gеt аhеаd, сhаngе уоur саrееr раth, оr obtain a certification, online learning is an excellent option. Onе rеаѕоn tо gо the оnlinе rоutе iѕ thаt уоu’rе аlrеаdу wоrking аnd juѕt dоn’t hаvе thе tіmе tо аttеnd сlаѕѕеѕ in реrѕоn. Yоu wаnt tо рiсk uр nеw ѕkillѕ, but уоu саn’t tаkе timе оff wоrk. Onlinе еduсаtiоn iѕ a convenient wау оf achieving thiѕ withоut ѕасrifiсing уоur lifеѕtуlе аѕ muсh аѕ a саmрuѕ-bаѕеd еduсаtiоn wоuld rеԛuirе уоu tо.

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Learn whenever and wherever you want with online learning.

Online learning is also undeniably efficient. You can access the information whenever and where ever you want. Lеаrning оnlinе mеаnѕ thаt уоu save timе, gas, or other transportation costs of gеtting tо аnd frоm сlаѕѕеѕ. Ultimately, it’s more eco-friendly. When уоu аrеn’t limitеd bу уоur lосаtiоn, you can access courses from top universities around the world.

Onlinе lеаrning iѕ оftеn сhеареr thаn lеаrning in a сlаѕѕrооm. You can enroll in courses at Harvard, MIT, and Stanford for free. Onlinе lеаrning iѕ within thе rеасh оf реорlе whо might nоt nоrmаllу bе аblе tо afford a college education. Additionally, this level of accessibility extends to ѕtudеntѕ with diѕаbilitiеѕ who mау find it more fitting tо take сlаѕѕеѕ оnlinе. Oldеr ѕtudеntѕ might also fееl mоrе аt еаѕе learning оnlinе over аttеnding сlаѕѕеѕ оn саmрuѕ.

Althоugh оnlinе lеаrning hаѕ bееn сritiсizеd fоr itѕ lасk оf fасе tо fасе intеrасtiоn, ѕurрriѕinglу, оnlinе diѕсuѕѕiоnѕ саn gеt еvеn mоrе invоlvеd thаn in thе сlаѕѕrооm. Studеntѕ whо nоrmаllу wouldn’t ѕреаk uр in frоnt оf thеir сlаѕѕmаtеѕ mау jоin in оnlinе discussions аѕ it is less intimidating than speaking in class. The wide availability of lеаrning online iѕ a major benefit – you can do it 24/7 because it’s nоt limitеd tо ѕсhеdulеd сlаѕѕеѕ.

Cons of Online Learning

Thе mоѕt соmmоn соmрlаint аbоut оnlinе lеаrning iѕ thаt thеrе’ѕ nо fасе-tо-fасе intеrасtiоn. Lеаrning оnlinе саn lасk thе ѕроntаnеоuѕ еxсhаngе оf idеаѕ thаt уоu саn оnlу gеt with сlаѕѕmаtеѕ аnd a tеасhеr in rеаl timе. Althоugh уоu саn ѕtill intеrасt bу сhаtting аnd еmаiling, it iѕ not the same as real life interaction. For example, if there is uncertainty on course content, it could bе mаdе сlеаr in a minutе in реrѕоn. However, it might tаkе thе еffоrt оf ѕеvеrаl messages or еmаilѕ to help a Learner understand.

Onlinе lеаrning is generally tесhnоlоgу dереndеnt. Yоu might nееd high-ѕрееd intеrnеt ассеѕѕ tо bе аblе tо wаtсh course vidеоѕ оr dоwnlоаd nесеѕѕаrу filеѕ. If ѕоmеthing gоеѕ wrоng with уоur соmрutеr, it becomes thаt muсh еаѕiеr tо miѕѕ оut оn a сlаѕѕ оr assignment dеаdlinе.

Thе drор-оut rаtе fоr оnlinе сlаѕѕеѕ iѕ асtuаllу ԛuitе high. Bеing аblе tо gеt thrоugh аn оnlinе сlаѕѕ rеԛuirеѕ diѕсiрlinе and time commitments. Pеорlе аrе mоtivаtеd bу bеing аblе tо ѕосiаlizе, соmреtе, аnd реrfоrm in frоnt оf оthеrѕ, which might add to the benefits of traditional education. Withоut thеѕе fасtоrѕ tо рuѕh уоu, уоu mау еnd uр wаѕting уоur money bу nоt finiѕhing thе сlаѕѕ.

Pros of Offline Learning

Offline learning involves traditional forms of education. They are centered on people teaching and learning together face to face. Traditional education environments have been the dominant form of education for generations, making them well practiced but in need of improvement and modernization. The benefits that come with offline learning are ones that technology has trouble replacing.

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Learning face to face promotes participation and active learning.

Being face to face allows for more participation and active learning. Learners can gain an understanding of the subject content and make connections between them in real time. If a student doesn’t understand what is being taught or has a question, they can immediately gain clarity by asking their teacher. Questions also provide learning opportunities for the others. All of this adds to the communication ability of these students, which can only be gained in social settings with many different people.

Traditional education requires students to develop a sense of discipline and responsibility. They learn how to behave in class and follow directions. Teachers assign tasks, homework, quizzes, projects, and more. All of these require students to take personal responsibility to prepare for or complete.

Offline learning has irreplaceable social benefits. Being at a school is going through a chapter in life with a large group of your peers. This is where diverse lessons are learned and where friends and memories are made. These social benefits are critical to a person’s overall development. They are often the times that one is influenced by their friends and people around them. This can lead them down different paths in life, for better or for worse.

Cons of Offline Learning

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Blended learning brought students significant gains in math and reading.

The downsides of offline learning have a major effect on students’ overall learning experiences. Their performance and results are a product of the input they receive throughout their long careers in traditional education systems. Research shows that large batch education (one teacher, many students, low personalization) is less effective than small batch learning and personalized learning.

“A new report commissioned by the Bill & Melinda Gates Foundation has found that students in schools using personalized learning strategies made greater academic progress, over the course of two years, than a comparison group of students with similar academic performance and from schools with similar demographic profiles.” – Continued Progress, Promising Evidence on Personalized Learning. This significant progress was made in mathematics and reading in elementary and middle schools in the US. That’s all thanks to personalized learning.

Traditional education is also very expensive. This becomes glaringly obvious at the university level. The average debt held by an American college graduate is $37,172, up six percent from the previous year, and a $20,000 increase from 13 years ago. That puts the national debt at nearly $1.5 trillion in student debt among 44 million Americans.

Finally, offline learning lacks digitization. For a world centered on technology and using it to improve processes, environments, and ultimately, peoples’ lives, the lack of technology in traditional education is alarming. Whatsmore, there is excellent proof of the positive impact adding technology or blended learning models (online learning + offline learning) have on student performance. Matchbook learning, for instance, ‘is a non-profit charter management organization that targets underperforming schools with a competency-based, technology-enabled turnaround model.’ They introduced a blended learning model in the bottom 5% of K-12 public schools in the US by providing a netbook, online curricula, and a personalized path to learning. They also train teachers on how to use the data to personalize and improve their teaching.

The results speak for themselves. Schools that digitized and personalized recorded stellar increases in reading and math among their students. According to the non-profit’s data, the majority of Matchbook Learning Schools’ students made more than one year’s growth in reading and math (71% and 63%, respectively).

Conclusion

Learning is at the crux of how we as humans sustain and progress. It is in our nature to advance ourselves and the means of doing that is gaining knowledge. Online and offline learning educate people in an effort to help them become productive members of society. While traditional education brings vital social experiences, it lacks in overall effectiveness. This is especially true when compared to its counterpart, online learning. Regardless, they are both here to stay but will continue to develop and advance. This is why LearnX believes in blended learning models. Taking the best of these two core systems and combining them. This brings the modern digital learning solutions and personalization people need to become effective learners, but more importantly, effective people.

The Internet of Things and how it will affect our lives


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It is 5 PM, I am sitting at home, working on an essay. Suddenly my smart watch vibrates, giving me the following notification: “If you want to work out three times a week, as usual, you should now head to the gym, before it closes in 2 hours”. Today was not even a training day though, so why did this notification happen? But my watch was correct, if I want to get my third workout in, I have to go now, since my brother is getting married tomorrow leaving no time for the gym. How does my smart watch know me better than I know myself?

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Because everything looks good in black&white.

It is all part of the Internet of Things. How does this happen? Well, I have my gym app on my smart phone and in it I chose the routine that requires me to visit the gym three times a week. By my phone knowing exactly where I am 24/7 via GPS, it knows that I have only been at my gym two times this week. That along with my smart watch measuring my heart rate constantly, it knows that I only exercised twice. These devices know for sure that I have missed one session at the gym. I set my brother’s wedding as an all day event in my calendar, so my phone knows that there won’t be time to make some gains tomorrow either. Lastly, through Google, my phone knows when my favorite gym closes so it alerted me two hours before that happens. Great, time to go and work out.

I grab my bag and go outside to hit the gym. Seriously, that’s all I had to do. There was no going around the house to see if any electrical devices are still turned on that could cause a fire, or if any windows are still open. I didn’t even have to check whether I unplugged the iron or not because as soon as I head out and close the door, my smart home recognizes it via the GPS location of my phone. It knows that I left the house and it has learned to automatically close the windows and shut off all electronical devices. All devices except for my laptop, which will be put into power saving mode since I always forget to save my projects when I am in a hurry.

I run towards my car and get in. My smart watch sees that I’m short on time and tells my car to calm me down a bit with my favorite chill music.
Luckily, I didn’t have to stop at a red light. However, stoplights are also part of the Internet of Things. With embedded video sensors, they can adjust their green and red lights according to where the cars are. Also, the stoplights only turn on when they detect an approaching vehicle or pedestrian which not only reduces light pollution at night, but also saves the government a lot of money otherwise spent on electricity.

Once I am near the gym, my car automatically directs me to the nearest empty parking spot, which my car knows by “communicating” with the parking spot itself.

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Me hitting the gym. The gymowner likes America.

After I lifted enough weights, which I unfortunately had to lift by myself, I went home. Guess what, my smart home knows when I enter the house and greets me with lighting that fits the time and my mood of the day. Since I’m hungry, I go my refrigerator and the moment I open it, my phone sends me a notification with a suggested meal that I should cook. It not only knows how much calories I have to consume in order to reach my fitness goals, by my smart watch measures how many calories I have burnt throughout the day; it also knows what I have inside of my fridge, since my phone is able to communicate with my fridge via the Internet of Things.

After I had my meal, my pill-box pops open, as it does every evening after the box is sure that I had dinner. Inside of it is a pill of vitamin D, which I lack during winter. I take the pill and go on with cleaning the dishes. Meanwhile, the box realized that I have eaten the pill and informs my insurance company. I get a 15% discount on the insurance costs if they can make sure that I take my healthy supplements on a daily basis.

I go to bed upstairs at 10 PM, wearing my sleeping shirt that has built-in heat detectors. They measure my body’s temperature and combined with the climate control system that knows which temperature I can sleep the best at, my room gets warmer or cooler based on the information received from the shirt.

The Internet of Things is an amazing concept that makes life a lot easier.
It not only saves us brain energy, but also saves us time. It’s like a very intelligent and self-sufficient assistant that follows us everywhere we go.

Still, it is far more than that. With smart busses connected to the Internet of Things, we can make sure that our children get to school safely; with garbage cans that tell the waste department which cans are full and tells their trucks the most efficient route to take which can reduce air pollution greatly; with street lights, that can detect car crashes and instantly notify the police and the nearest hospital, we can reduce car accident deaths.

The possibilities in this relatively new sector are endless. It’s on us to make the best out of it.

I have to go now, my smart watch told me that I have to go to the gym. I want to leave you with a great quote by Geoff Mulgan about the Internet of Things – “As the Internet of Things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways”.

Julian